If you own a business, you need a website. This is your online shop window to sell your products or services to your target audience. But where do you start? With a small business, perhaps you simply need a couple of pages of content including your contact details. However, with a larger business, especially one that includes e-commerce, you need an expert in web development.
Many people aren’t aware of just how much goes on behind the scenes with building a website.
The user or client hopefully sees a well-made, clear website which is easy to navigate and use. If it includes buying a product, they will take the quickest and easiest route to buy it. They can see the website on any device in a responsive format and everything they click on is easy to do. It can start from a single static page to a comprehensive list of applications and social network services. Hence web development can include engineering, design, content development, client liaison, scripting, security and e-commerce development. Which still doesn’t cover everything. Generally speaking, it refers to the main non-design aspects of building websites, such as coding. Furthermore, web developers can design content management systems (CMS) to enable clients to change the content themselves and use basic technical skills.
" An excellent blog can raise interest in your business and provide users with valuable content. This is all part of the clients experience when they visit your website.So, back to where you start from. Yes, it’s possible to get a free template and start designing a website yourself. "
The web development process starts with an initial call to get a better understanding of your business, your current and target audience. As well as what you are looking to achieve in the short-mid-long term. The team of specialists at Lead Genera will do their best to act like one of your employees to fully understand your aspirations. Next, they’ll discuss things like colours, fonts and branding.
Finally, it’s launch day! Your website is now ready for you to show off to your audience. As part of the contract, Lead Genera offer a 30 day support period to help fix anything that you are not happy with.This is for your peace of mind. The team are confident that everything will be fine
A good website design is not enough on its own. It should also communicate effectively. Therefore, the content and the words you use on it really matter. Your approach to writing for the website should be conversational and personal as much as possible. Try to avoid technical terms and acronyms that people won’t understand. Also, there’s no need to waffle. Keep the content to a reasonable length that people can consume easily. The tone and style on your website is all part of your overall branding. It should reflect what you want to communicate to your customer. If you are not a keen writer, don’t worry. The web agency will have a content team who are all experts. All you need to do is to communicate what you want the website to say, they will write it for you in your chosen tone and style.